More than 2 million freelancers operate in the UK - around 5% of the entire national workforce and rising, according to self-employment body IPSE. About 300,000 of this freelance legion are marketers who’ve either chosen or been forced to leave payroll positions. With this vast army of support at their disposal B2B organisations have an opportunity - and a problem. On the plus side, tapping into the freelance pool can help businesses avoid rising employment costs and link spe

If you’re a business owner, founder, CEO or other senior leader and the marketing buck stops with you, you’ll know that pressure on your time, budget and resource has never been greater. A different approach to marketing is now needed to navigate change and grasp chances to grow.

Brand credibility and lead generation are twin pillars of business success – a dyad for any serious brand that wants to maximise...

Any cohesive, unitary brand strategy relies on targeted reach. Some businesses only want to broadcast their message to a broad audience. But

Craft a lasting business legacy with brand credibility. Learn from Amazon's founder and prioritize consistent, patient efforts over lead-gen