The Problem We Solve
Most businesses at this stage do not have a marketing problem. They have a commercial architecture problem.
Growth came through the founder's relationships, a strong reputation, and timing that worked in their favour. Then it plateaued. The instinct was to hire someone, run some campaigns, try a new channel. The activity increased. The results did not.
What was missing was never more output — it was a defined ICP, a differentiated market position, a pipeline that functions without the founder at the centre of every conversation, and a way to measure whether any of it is actually working.
Formation exists to diagnose exactly where that system is breaking and rebuild it from the right foundation — not add more activity on top of a structure that was never designed for this stage of growth.
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Growth Diagnostic (£2,500). We score your commercial readiness across five dimensions and identify where the system is breaking.
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Foundation Sprint or Positioning Sprint (from £12,500). We build or fix the commercial infrastructure, positioning, pipeline mechanics, revenue architecture.
Growth Partnership (£8,500/month). We sit alongside your team as a retained commercial function, with quarterly reviews and continuous optimisation.
Case Studies
£872K+
ROI generated for a single retained client within 12 months of engagement.
Structured a repeatable qualified pipeline system for a UK professional services firm, generating discovery conversations within eight weeks of engagement.
+1,871%
Increase in monthly website traffic driven through content strategy.
Rebuilt commercial positioning and sales messaging for a B2B technology business, shortening average sales cycle length and improving conversion at proposal stage.
£1.2M+
Combined client ROI delivered across Formation's case study portfolio.
Delivered a full commercial infrastructure build for a PE-backed services business preparing for scale — ICP definition, value proposition, pipeline mechanics, and measurement system, built from first principles.
"Formation genuinely gets marketing work done."
Andy C.
"Formation makes the impossible possible."
Bernard D.
"In terms of the people I have worked with in marketing, they are one of the best."
Andy C.