How We Work
Most businesses do not need more marketing activity. They need a commercial strategy that connects positioning, pipeline, and revenue into a system that compounds. Formation works in structured phases. Every engagement starts with diagnosis, because we will not prescribe until we understand.
Growth Diagnostic (Pkg00)
What it is: A scored assessment across five dimensions of commercial readiness, ICP clarity, market positioning, pipeline health, team readiness, and growth trajectory. Delivered as a 60-point diagnostic with a written report and recommended action plan.
Who it is for: Any business that wants an honest, external assessment of where their commercial engine is working and where it is not.
What you get: Diagnostic score, written analysis, prioritised recommendations, and a clear view of which tier makes sense next (if any).
Time: Completed within 2 weeks of engagement.
Advisory Day (Pkg00+)
What it is: A focused working session on a specific commercial challenge, positioning, pipeline design, team structure, or go to market planning.
Who it is for: Businesses that need strategic input on a defined problem but are not ready for a full sprint.
Foundation Sprint (Pkg01)
What it is: A 6–8 week engagement that builds the missing commercial infrastructure, ICP definition, value proposition, messaging framework, pipeline mechanics, and measurement system.
Who it is for: Businesses scoring below 60% on the Growth Diagnostic with gaps in foundational commercial strategy.
Positioning Sprint (Pkg02)
What it is: A focused sprint on market positioning, competitive differentiation, and commercial messaging. Includes comprehension testing, win rate analysis, and sales cycle benchmarking.
Who it is for: Businesses with solid infrastructure but weak or undifferentiated positioning in their market.
Revenue Engine Build (Pkg03)
What it is: A comprehensive build of the full revenue engine, positioning, pipeline, content system, outbound mechanics, and commercial reporting. The most complete single engagement.
Who it is for: Businesses that need the entire commercial system built from first principles.
Embedded Growth Partner (Pkg04)
What it is: Formation operates as a retained commercial function embedded in your business. Includes quarterly scorecard reviews, continuous strategy refinement, content governance, and pipeline management.
Who it is for: Businesses that have completed a sprint engagement and want ongoing strategic commercial capability without building a full internal team.