More than 2 million freelancers operate in the UK - around 5% of the entire national workforce and rising, according to self-employment body IPSE. About 300,000 of this freelance legion are marketers who’ve either chosen or been forced to leave payroll positions. With this vast army of support at their disposal B2B organisations have an opportunity - and a problem. On the plus side, tapping into the freelance pool can help businesses avoid rising employment costs and link spe
