Most founders I speak to can name their best-fit customers in seconds, but far fewer could hand that judgement to someone else tomorrow, This week's newsletter is about that gap.

More than 2 million freelancers operate in the UK - around 5% of the entire national workforce and rising, according to self-employment body IPSE. About 300,000 of this freelance legion are marketers who’ve either chosen or been forced to leave payroll positions. With this vast army of support at their disposal B2B organisations have an opportunity - and a problem. On the plus side, tapping into the freelance pool can help businesses avoid rising employment costs and link spe

The three assets separating stalling businesses from breakthrough growth

If you’re a business owner, founder, CEO or other senior leader and the marketing buck stops with you, you’ll know that pressure on your time, budget and resource has never been greater. A different approach to marketing is now needed to navigate change and grasp chances to grow.