Most founders I speak to can name their best-fit customers in seconds, but far fewer could hand that judgement to someone else tomorrow, This week's newsletter is about that gap.

AI search is cutting your traffic but sending better buyers. Brainlabs tracked 54 advertisers and found organic sessions down 10.5% since AI Overviews, while AI referral traffic rose 163% and key events surged 335%. If your board is panicking over a traffic dashboard, the dashboard is the problem.

More than 2 million freelancers operate in the UK - around 5% of the entire national workforce and rising, according to self-employment body IPSE. About 300,000 of this freelance legion are marketers who’ve either chosen or been forced to leave payroll positions. With this vast army of support at their disposal B2B organisations have an opportunity - and a problem. On the plus side, tapping into the freelance pool can help businesses avoid rising employment costs and link spe

The three assets separating stalling businesses from breakthrough growth

Think about how marketing strategies have evolved over the last century.