About Us
Formation is a commercial growth partner for UK B2B businesses.
We exist because too many £10–50M businesses are stuck, they have grown on founder effort and referrals, but their commercial engine has not kept pace. They hire tacticians without strategy, spend money without a framework, and wonder why growth has stalled.
We diagnose the problem, build the solution, and embed the capability. That is what a growth partner does.
Christina Gough
Founder & CEO
One strong paragraph. Keep the Chartered Marketer credential and track record. Remove Bali. Remove "rebel marketer" and "movement" language. Emphasise commercial expertise, client outcomes, and the reason Formation exists.
Christian Burne
COO
One strong paragraph. Strategy, operations, and the systems behind Formation's delivery model.
The Formation Model
Rather than listing 15 named individuals, describe the model: Formation operates with a lean leadership team and a curated network of specialist consultants, matched to each engagement based on required expertise. This means clients get senior, relevant capability, not whoever is available.