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THE FORMATION GROUP

We're Not Just a Marketing Company. 
We're a Movement.

Formation exists to help freelancers and founders build businesses that support real lives, with freedom, purpose, and results.

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Built From the Ground Up

Christina Gough is a rebel marketer, founder, and freedom-first entrepreneur who’s always done things differently. Told she should become a lawyer, she skipped university and built her own path, blending intuition, grit, and marketing know-how to become one of the youngest Chartered Marketers in the UK.

By her mid-20s, she’d launched what became The Formation Group: a business built on flexibility, human connection, and the belief that you can build success on your own terms. Today, Christina lives in Bali with her two young children, leads a distributed team of 500+ freelancers, and helps founders and freelancers alike create businesses that support their lifestyles, not the other way around.

Her mission? To rewrite the rulebook and show what’s possible when you combine smart marketing with real life.

The People Behind Formation

Behind every great brand is a team of passionate people making it happen. At Formation, we bring together experts across strategy, content, digital, and community, all aligned around helping freelancers and founders thrive.

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Christina Gough

Founder & CEO

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Kirsty

Marketing Strategist / Client Services Director

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Anas

Finance Director

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Chris

Head of Digital Marketing

Josie

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Head of Brand & Comms

Cindy

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Project Manager

Ian

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Content/PR

Edward

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PPC

David

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SMM/PPC

Maria

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SMM/SEO

Hope

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Organic Social

Tony

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Organic Social

Bob

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SMM/PPC

Bianca

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Market Research

Kathleen

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Market Research

Let’s Build Something Bold Together

Whether you're looking for strategic marketing support or your next freelance brief, you're in the right place.

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© 2023 by Formation

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