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Formation Marketing
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Join date: Aug 29, 2023
Posts (11)
Oct 27, 2026 ∙ 4 min
73 in 100 B2B websites fumble the enquiry
Most of the founders I work with are making their big 2027 decisions right now, and the biggest ones usually involve a senior hire. This week I'm looking at why that instinct can backfire, plus a two-minute check you can run on your own website today.
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Oct 15, 2026 ∙ 3 min
96% of buyers are watching you between purchases
Most founders I speak to can name their best-fit customers in seconds, but far fewer could hand that judgement to someone else tomorrow, This week's newsletter is about that gap.
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Oct 8, 2026 ∙ 3 min
84% of B2B companies are stuck in the same loop.
AI search is cutting your traffic but sending better buyers. Brainlabs tracked 54 advertisers and found organic sessions down 10.5% since AI Overviews, while AI referral traffic rose 163% and key events surged 335%. If your board is panicking over a traffic dashboard, the dashboard is the problem.
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