Southerns Broadstock Interiors
Industry: Commercial Furniture
Focus: Positioning, Digital Infrastructure & Commercial Growth
The Brief in Brief: Repositioning a respected workplace consultancy for a more competitive digital landscape, building a consistent marketing engine, and connecting commercial ambition to measurable lead generation across higher education and corporate estates.
The Challenge vs. The Approach
The Challenge
SBI needed clearer positioning, a more modern digital presence, stronger campaign structure and a more commercially focused marketing approach. Marketing activity lacked consistency and there was a need to improve visibility, lead generation and overall brand perception.
There was also a requirement to modernise systems and infrastructure while creating campaigns that better reflected the scale and ambition of the business.
The Approach
Formation started by assessing the existing marketing ecosystem, identifying gaps in positioning, digital experience and campaign execution. That diagnostic shaped a partnership that moved from foundational repositioning into active commercial growth support.
Rather than working in isolation, Formation operated as an integrated extension of the SBI team, connecting strategy to execution simultaneously across every channel.
Modernising the Digital Presence
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Strategy & Positioning
Marketing strategy, positioning and messaging, and commercial growth support to give SBI a clearer external identity and sharper commercial direction aligned to higher education and corporate estates buyers.
Digital & Systems
Website optimisation, CRM and pixel implementation, and HubSpot support to build the infrastructure needed for consistent lead generation, attribution and commercial visibility.
Campaigns & Content
Campaign planning, content creation, social media support, mailers, launch campaigns, and communications, built to improve brand perception and generate qualified interest from the right audiences.